The Carbonated orange soft drink industry has grown fast since the time it was first introduced. You can find several types of carbonated drinks, carbonated water, soft drinks, etc. The soft drinks which have no alcohol content are widely consumed by most with food. There are several flavors available like orange, grape, strawberry, lime etc. The orange flavored soft drinks are highly popular for their refreshing taste. There is a huge fan following during summers when a iced Orange Crush can be refreshing and soothing. There are different carbonated soft drink bottlers marketing Orange Crush in different territories and countries reaching out to more customers.
The bottlers are the ones who convert basic flavors into carbonated soft drink. They pack the beverages in bottles and cans and sell the products under the specific brand name of concentrate producers. For distribution of the products there are franchised bottlers who package and distribute the brands in the defined territory.
Orange crush was introduced in 1916. When they developed Orange Crush, it was made from oil from orange skins. Only in 1921 did they add the orange juice along with other ingredients like citric acid and pure sugar syrup along with harmless food colors. It expanded to 1200 bottlers in about eight years and even introduced new flavors like Grape Crush and Lemon Crush. Cadbury Beverages acquired it from Procter and Gamble in 1989. They revived the look with colorful graphics and added new flavors like Tropical punch and Crush Peach. They used their patented Mae West bottles which they do even now along with cans and tins. Dr Pepper / Seven Up Inc. did the marketing.
The latest news that has been welcomed by the orange soft drink industry is the agreement between the Pepsi bottling group and Dr Pepper Snapple Group Inc. to market the Orange Crush flavors. The Orange Crush soft drink which dominated till the 80’s had lost its market share after the 90’s. From February 2009 onwards, the Pepsi Bottling group would be distributing it in most of their territories around US.
It is distributed in Canada by Cadbury Beverages, Canada. It is available in several countries around the world and marketed by different bottlers. In Latin American countries it is Coca- Cola Company that does the distribution of Orange crush. Now that Pepsi Bottling has taken over the distribution it is being widely marketed along with their other products. For the Orange Crush fans who know it for its tingling taste and refreshing flavor it is a great gift. Many feel that it is as tasty and authentic as it was in the 1970’s.
Among the competitors of Orange Crush are Orange Slice, Sunkist, Fanta etc. Fanta was the main orange soft drink that displaced Orange Crush from its top position in 1990s. Coca-Cola Company markets it around the world along with 90 different flavors. Orange slice introduced in 1984 is manufactured by PepsiCo. The Australian version is called as Mirinda. Sunkist Orange Soda was the number one orange soda in 1980. It is now produced by Dr Pepper Snapple group.
Orange Crush is picking up with Pepsi Bottling group going all out to market it extensively. It may be able to gets its old customers back. It hopes to catch up with its customers who loved the refreshing taste mainly during summers.